We all know the importance of surveys. We survey people on this site all the time so that we can see what other window cleaners use, how they market their services, How they price their services, how they handle situations.
We take that information and use it to improve our business. We wouldn’t imagine working without knowing how other window cleaners do things, and learn from them.
Likewise big business constantly hire companies to survey their customers. They want their advertising to meet the actual needs of the customers, not what they thihnk those needs are. They learn what their customers want, and what is most important to them, so that they effectively market and deliver their product or service.
So is their any differece in window cleaning? No. We need to know how to satisfy our customers needs, and especially before wasting a lot of money on advertising, we want to advertise what the customer is looking for. We want to know what part of our business is essential and what the customer doesn’t really care about.
With this in mind, I have been surveying my commercial route customers. So many people, including myself are prone to thinking that the number one consideration of these customers is price. We think we will lose our accounts for just $1. While that is sometimes the case, often customers worry more about consistency, quality, communication, and friendliness. I want to get an accurate picture of what my customers want so I can target effective advertsiing, and so I can emphazises the advantages of my product to them when canvassing.
Have you surveyed your customers. Please tell me the results.
I have so far surveyed just 3 of my customers, but when I survey a great amount of my customers I will post the results for all.
So far, price is not the number one consideration.