Have you had success with


#1

Adwords? I am just getting started advertising with google adwards, who here has had success with adwords?


#2

We’ve got interest from Google adwords campaigns, that resulted in new clients.


#3

Adwords works well, but there are some things to keep in mind.

Adwords is an ad, not a directory. Like any ad it had better lead to something interesting or compelling. Maybe to a page on your website with a special offer (do not lead them to a boring home page… unless that is where the offer is)

Adwords is much like the yellow pages in that, people are seeking our service. When seeking they normally seek more than one quote. I like to eliminate some of that with a great offer. (clicks add up, make it count)

You want to be in the top 3 in the search (top 3 window cleaning companies. Sometimes you will deal with window cleaning products fighting for position)

Make the ad itself look different than what you are competing against and sound beneficial. We have very little space, so we can only say so much…

example-

FREE Quote - June Package Deal
Satisfaction Guaranteed - Fully Insured

just some thoughts…


#4

I’d add that you would do well to consider putting your phone number in the ad, as well as some pricing info, to avoid wasted clicks by tire-kickers.

Here’s a snapshot of some local PPC ads, including my company’s.

You’ll spot 2 more forum members ads in there, too, each trying a different approach.


#5

If you have a website its best to get it well ranked in the organic listings. (The google results you don’t pay for) People generally look there first and then look to the sponsor ads if they don’t see what they are looking for.

Choose a domain name that acts as a keyword to what your market are likely to type in google if they were to search for a window cleaner in your area.

eg. www.windowcleanerlondon.co.uk (this is a site I did for a friend, type window cleaner london into www.google.co.uk and you’ll see that it ranks very well)

In America I guess it would be www.windowcleaneryourtown.com

There is more to it like optimising the meta tags and using keywords strategically in the text and building relevant inbound links.

Many choose a domain name the same as their company name.
That’s good for writing on your business card and you should still have that as a domain name, - just redirect visitors to the other domain name.


#6

Thanks for the replys so far. I got one gig from adwords so far and I put my ads up 2 days ago, so I’m very happy with the results so far.

Mark- I agree about the organic listing thing completely, although I don’t have a good website yet, just the one google adwords gives you.

CFP & Painless, thank you both for the advice, how many clicks do you guys usually get per week from your ads? I’ve only had 7 so far (3 days) I know there are a ton of variables, but what do you AVERAGE?


#7

I don’t know, really.

To be honest, I haven’t been tracking it as well as I could be…I’ve got a bunch of other stuff that is working well, and my organic ranking is sweet, so the whole PPC thing is really only a psychological visual push to the click on my organic listing on the left.

The whole 1+1=3 thing.


#8

I would love to see where you got that information. Do you know of a study that was done?

I disagree, people will click on the first few ads FIRST… not the 1st organic listings. It depends on how google displays the ppc ads. If it is on the right side, than I can see them clicking the organic listing, but if the ppc start in the center (2-4 ppc ads right above the start of the organic listings) they WILL click those first.

People read in a natural progression. From left to right and top to bottom (like a book) People have no bias against ppc ads.

As for achieving a high organic listing, that is something people should work on.


#9

I got about 30 clicks over the last 7 days (of course not all turn into contacts).

The thing about adwords is that it is a form of advertising that is a “wait and see” type of thing, like the yellow pages.

PPC should be a very, very, very small part of your marketing arsenal, like the yellow pages.

Go out there and get the work, don’t wait.


#10

I would love to see where you got that information. Do you know of a study that was done?

I disagree, people will click on the first few ads FIRST… not the 1st organic listings. It depends on how google displays the ppc ads. If it is on the right side, than I can see them clicking the organic listing, but if the ppc start in the center (2-4 ppc ads right above the start of the organic listings) they WILL click those first.

People read in a natural progression. From left to right and top to bottom (like a book) People have no bias against ppc ads.

As for achieving a high organic listing, that is something people should work on.

I watched a video once showing the heat maps. I think it was by Derek Gehl, but I can’t find it now. This blog link looks like it was taken from the same eye tracking study though.

http://blog.hubspot.com/tabid/6307/bid/1985/Stopping-The-Google-Adwords-Morphine-Drip-How-We-Saved-183-Last-Week.aspx

[B]Here are the key takeaways from the data and the images on the link above:

  1. Organic results get 75%+ of the attention. People don’t click on the ads nearly as much as the organic results.

  2. The first organic result gets over 25% of all clicks. Within the organic results, the first result gets the most clicks by far - more than double the second result.

  3. Within the ads, the first ad also gets the most clicks. But, since you pay per click for the ads, you should care less about volume and more about if the traffic will actually convert and what your cost per lead and cost per sale will be.

  4. There are a good number of clicks on all top 10 organic results. Even the last result gets about 3% of people to click on it - this is about the same rate as the second pay per click ad, and unlike the ad, its free![/B]

Anyway, speaking personally, I hardly ever look at the sponsor ads.