I’m thinking of ways to improve my success in storefront canvassing. I have been contending with surprisingly high amounts of competition, and also been fighting low priced competition.
Since I’m pricing my services much higher than in the past, I have realized that I need to sell myself a whole lot more, since my price is not doing as much of the selling for me. I have emphasized my reliability, quality, professionalism, methods of payment (cash, cheque). But I feel I need to do more. I need to get them to buy with emotion, and one emotion (sort of) is buying because of a perceived lack of time.
I want customers to feel that they have to call me back first, or use me quickly or they might lose out on the “great deal” I’m offering them (I pretend my price is very reasonable, and low even when it’s quite high).
Although they can call me anywhere from now to 5 years from now and I’ll do it, I want them to think that they got to quickly make a decision or else my schedule will be too full, or the price will be higher.
So I’m thinking of using two methods
Price is only for a limited time. or telling them, you should call quickly before my schedule is full and I can’t accommodate you.
I think that might help me to more quickly land commercial, storefront clients.
What methods that use a sense of urgency work for you? I would especially like to hear those that have a number of storefront jobs.