Same strategies, different media.
Review the yellow pages thread, and implement as many of those same marketing strategies as possible.
A ‘catchphrase’ like “Pro window cleaning” doesn’t really motivate your prospective clients. Emphasize benefits instead.
However - using an ‘off-the-wall’ catchphrase can capture attention for sure.
[SIZE=“4”][B]“Special Report: Murderers in your bedroom!” [/B][/SIZE]
According to [your city’s name] city hall, last year 32 ex-convicts entered
the window cleaning workforce!! Is your family’s home one of their next stops?"[/CENTER]
That’s a little edgy, and probably not something I would use myself, but you get the idea!
Find a button, and push it.
Fear, Love, Connection, Money-lovin’ and lots of other juicy stuff could work.
Another: “How to buy $7.68 for only a buck!” - and build the story around that famous-to-us-window-cleaners Money magazine article that focused on the outstanding 768% ROI that homeowners received on average from their professional window cleaning investment, when selling their home.
More important than that, though - a great offer, great reasons to buy, and an image or photograph that focuses relentlessly on the BENEFITS that your window cleaning services will bring them.
I saw a “credit counselling” advertisement today that had the heartwarming headline “You did it!” and showed a closeup of a smiling mother cuddling her toddler-aged son. That image was brilliant, because it pushes emotional buttons, and focuses on the benefits of the services being offered.
[SIZE=“1”][B]Warning:[/B] This is RARE in our industry. Most window cleaners mess this up.[/SIZE]