Not to be a downer or discourage anything at all, but I would like to add some insight to the conversation. Now my area hopefully isn’t typical of towns in the United States, I don’t know as I’ve only ever lived In Phoenix and Lake Havasu. This is just food for thought. (Sorry it’s so long, I’m the kind of person that has to warn of any potential dangers that could hurt someone’s business. I want to see people succeed always.)
The people in my area, mind you it’s not a bad part of town at all or even close, have a terrible attitude towards anyone they don’t know well. There is the neighborhood website which I think is all over the country now. It’s a decent website and creates a bit of a community feeling where there otherwise wouldn’t be. Anyway, I tried to understand these people and their point of view but can’t wrap my head around the hate and fear.
These people, middle class mostly Caucasian, live in absolute fear even in their own homes. They all make a point to tell everyone else that you must never answer the door if you aren’t expecting the person, even if you have some familiarity with them. They go one step further and even urge you to call the police and make a suspicious persons report if someone does happen to knock. I was insulted when they said, no joke, door-to -door sales are almost all people trying to case your area to rob houses. Some even think they are rapists. It’s sad they are not able to feel more friendly and safe in their own homes, but this is general consensus from about ten neighborhoods surrounding mine. I’m talking about homes that are currently being sold anywhere from $250,000 upwards to about $500,000 and even higher sometimes.
I figure it must be different where the OP lives and works, which I’m a little jealous of really. I thought I would share this though, as going out door-to-door around my house will not likely get anyone talking to you other than the police. I’ve seen it happen, most sales people make it about a block before the cops are showing up and asking questions. Hopefully this is just a strange place, it’s depressing to me as I would like to know more neighbors really.
I just have to think, how bad would it be if trying to cause some positive word of mouth actually turned negative and alienated you from your target market? Scares me out of trying door-to-door at all here. Now ten or fifteen years ago it was a totally solid marketing strategy, but times have changed I suppose. Don’t let my words discourage anyone please, just be careful and professional out there. Scaring customers could hurt business pretty bad though. Had I not been active on the neighborhood website I would have probably had the cops called a bunch of times before I figured out what was happening. Something to think about, it’s hard for me to believe people are even like this.