[SIZE=“1”]That’s funny…“talk about mass control”…[/SIZE]
The book covers all aspects of running your window cleaning business, yes.
However, it’s [I]huge value[/I] lies in its focus on the most important part of your window cleaning business : [B]it’s marketing machine. [/B]
This is the true secret behind explosive business growth, whether you are a one-man show, or have 25 employees. And this is exactly what 99% of window cleaning businesses are either NOT doing or doing poorly.
Supercharge this part of your window cleaning business, and you will transform the whole thing. And quickly!
As an example, I tried something last fall that I had never heard anyone ever talk about before. It took me about [B]60 seconds to implement [/B](once only - I never spent another 60 seconds on it again), and over the following 8-10 weeks, it was directly responsible for generating over [B]$5,000[/B] in additional revenue for my window cleaning business.
And the truly unbelievable part is, that initial test tapped into about [B]1%[/B] of this particular strategy’s potential, in my local marketplace. One percent. Crazy.
Another example: I made [B]one small tweak[/B] to my invoices last year, and customers instantly started [B]paying me faster[/B], greatly reducing the number of clients I had to chase down for money. I didn’t expect that one, and that wasn’t even the reason for the change, so I guess you could say I stumbled on to that one!
This is what I’m talking about, and this is why I felt I had to write this book, for all those thousands and tens of thousands of guys out there running their business without this kind of marketing intelligence.[/INDENT]
As far as examples, what do you mean exactly?
Examples of what?