EDDM Tactics

Hey guys so I’ve saved up enough money this year to do a EDDM mailing. Now I know EDDM is all about volume and mailing to them over and over. Which direction is better I have enough saved for 6,000 mailings should I send out 2,000 at once and than re-send 3 times? Or should I stick with a smaller group and mail out 1,000 and hit that route 6 times? Which strategy do you think will land the best ROI

Get the window cleaners marketing blueprint by @Chris I haven’t been around cuz busy for a while but He can (maybe) chime in where to buy a copy. You’ll definitely make up that minimal cost by knowing how to find and where they live customers in the zip codes you actually want to service.

It can be read for free here Window Cleaners Marketing Blue Print - The Official Guide | WCR – WindowCleaner.com

The files are now free as well. You could also buy a physical copy at that link.

I’ll also suggest reading the book but can offer a little advice. I like the idea of three hits of 2000. I’ve done a similar thing and been happy with the result. By only committing to three mailings you can see how the phone is ringing and then gauge if you want to do more to the same group. I hate making long marketing commitments.

https://store.atcostprinting.com/store/product-view.html/40-Postcards%20(EDDM%20Eligable)

Lowest prices possible on print! Bundled and shipped right to your door!