We found that door hangers work best when dropping them around the home you are currently serving.
I don’t know about anyone else but our returns on physical advertising keeps declining. We went bust on 3 separate eddm mailings this year in neighborhoods that we typically had great success from(5k mailers average of about $5k in revenue each time) and I just don’t think I’m going to be doing any of it this year. Maybe a summer mailer 5-10k pieces. Other problem is that we’ve found that these clients have to be brought in with a great deal and they have a very low repeat rate.
On another note we are killing it by remarketing via email to all of our contacts in our system. We’re getting tons of new residential from our commercial client contacts (billing person, service contact, office manager, etc). Editing an email “flyer” costs us about $75 per month but returns typically over $2-3k per month in additional revenue. Much better margin, no mail prep and no post office drop offs. All increasing margin.
Just food for thought.