It’s been a while since someone started a good doorhanger thread on here, so what better way to kick off 2017?
Let me just say that I plan on going heavy with EDDM in neighborhoods with very large, very expensive homes that are too far apart to justify using doorhangers. I plan on using doorhangers in neighborhoods where the houses are slightly smaller and closer together but will yield a minimum of $250 for inside/out window cleaning. In these types of neighborhoods, I can distribute 60-75 per hour by myself, while taking the “long way” between houses (using sidewalks and driveways only, no grass). Between my wife and I, the goal is to distribute 250 per day which equates to about 5,000/month. This is totally separate from my EDDM efforts mind you.
For you doorhanger veterans who have tried and tested sample sizes over the years, what would you say is your average response rate? I define “response” as a homeowner contacted you via phone, e-mail, etc. and requested an estimate. Please don’t factor in all the bored old ladies who called to say, “Stop leaving this junk on my door”. I’m just talking about potential paying customers.
Out of all the responses you got, what percentage did you book?
I’m trying to be conservative here, so I’m going to hope for 0.005% response rate. (1 in 200 contact me for an estimate). That’s 25 out of 5,000 people who want an estimate each month. I’ll say I close 80% which is 20 new customers. At an average cleaning of $250, that’s $5,000/month in gross revenue.
Is this a fair guesstimate? I know there are a lot of variables (weather, timing, the actual offer I’m making, random good luck, etc.) but please give me some average/realistic expectations based on your experiences. Thanks in advance!