So, I’ve been listening to Joshua Latimer’s Quick Talk podcast recently, and he talks sometimes about the moral obligation to sell. I’ve heard Grant Cardone talk about the same thing. They present it as you have a moral obligation to sell, because selling is providing real value to your customers, and ensures a living for you and your loved ones. This all sounds well and good, but although I actually love cleaning windows, and love making a decent paycheck out of it, it’s been hard to fully commit to selling at the highest price I can, and standing behind it 100%, because cleaning windows is not actually, from my perspective, totally necessary. Although I close about 80% of the bids I give, and my customers are happy when I leave, I still can’t help feeling like I’m getting away with something when I charge fair market value. Perhaps some of you have felt the same.
Today, I was listening to The Referral Engine, and there was a part about Tom’s Shoes, which donates one pair of shoes to someone in need, for every pair they sell. I think most people have heard about that company. And it hit me, to truly get that feeling that I’m looking for, to have the confidence to fully stand behind my prices, I need to donate at least 10% to a good cause. So from here on out, I’m going to donate 10% to Operation Underground Railroad, (https://ourrescue.org/) a non-profit on the front lines fighting against child sex trafficking. In just the last year, they launched 52 Rescue Operations, arresting 211 Traffickers, and Rescuing 400 innocent victims from a life of hell. I’m starting with 10%, but this may rise later, (or spread to multiple different causes I support.)
Of course, doing right should be its own reward, but I think putting this out front and center will help give people a reason, besides just having clean windows, to support me, and spread the word to their friends. The better I do, the more I donate, and everyone feels good because we are helping to combat a genuinely terrifying, and horrifyingly widespread issue. I also think this will help diffuse price objections, because it’s not just me that my prices are helping. Pick something important to you, and go for it. Let’s make the world a better place, not just a cleaner, shinier place.