Knowing most of you are smart enough not to do this, I thought I would bring it up anyway. (I am actually a little amazed to see it)
As many of you know I study local fliers and mailers when I get them. Mostly people selling a service (house cleaning, carpet cleaning, lawn care, etc…)
So I tend to just toss things into a box to mull over sometime. Well today I took a peek in this box to see if there were any buried treasures. I am sad to say they all said nothing but “their service” and maybe a “10% off” (those were the good ones :eek:)
What I found in more than a few was something that I could not believe… something almost as insane as wiping your brown eye with $20 bills.
Mary’s Incredible House Cleaning
Save 10% when you sign up
See our ad in the Yellow Pages
SEE OUR AD IN THE YELLOW PAGES!?
I know most of you are knowing exactly what is wrong with this picture. You get an ad into someones hand. You manage to keep their interest through the whole ad… then usher them to the yellow pages? So you were on an empty playing field but decided you like a little competition? Now let the bidding begin!
I see a window cleaner doing this too
It should be painfully obvious to all of you this is crazy, but if you are looking to make your company sound legit, send them to your white pages ad (I don’t even like that as they may still grab the yellow) a website is the new legitimizer. If you don’t have that, NEVER send them to a book full of 1/2 page ads screaming “we’re the best”
As Mark Twain said,
“Common sense ain’t all that common”