Last year I did some EDDM and got fairly good work from it. I hit areas where I knew there were large houses and that were convenient for me. The ROI was good but not great.
This year I haven’t done any advertising and business has been great. I’m a one man show and was basically fully booked from April 1 to July 1. The customers were previous customers, referrals from friends or customers, and people that found me through NextDoor and whatnot.
I have slowed down for the time being and have been thinking about doing some advertising. My thought is that advertising now and when I’m busy will allow me to select what neighborhoods I work in and increase my estimates so I can inch up my prices.
With getting most of my calls from referrals I was able to set good prices and people generally went for them. I closed about 92% of my estimates. I’m wondering if people have experienced lower close rates and lower prices with customers that you find through advertising vs. customers that find you through referrals and whatnot.
Does anyone look at customers this way? Does anyone have any thoughts?