This can be a touchie subject for some but I assure you I mean no ill will to any race or background of people.
That said, I was wondering if anyone has taken a good hard look at their customers and graphed out a profile analysis. Who are your clients, money/social status, race, religion, country of origin or family roots, political affiliation, gender, age, etc.
The reason why I mention this is because many cities/counties provide demographic information for residential areas/communities that can be very helpful. I can only speak from the point of view of someone who has lived in Toronto, a very multi-cultural city. But if I was to look at my clients background for the last 6 months I could immediately tell that the majority of them are from a British background followed by other European countries.
The English have had window cleaners as part of their day to day life for more than a hundred years. Many are part of a monthly or bi-weekly route. So it makes sense that the concept of hiring a window cleaner here, across the pond as they say, is not a hard sell. You just need the right timing (before the competition beats you to it) and the right sales pitch along with some personality.
The opposite may hold true for other backgrounds. I know from my experience in other businesses that those from East Indian or Middle Eastern background have a natural tendency to bargain. It’s not that they’re cheap, it’s just the way business is done back in the old country. Their market places are all set up for haggling. There is not set price. If you’re one that can handle this type of selling/negotiating, than there may be an opportunity in these communities because other window cleaners may purposely avoid it to save potential headaches.
In Toronto where I’m from, there are many wealthy communities but some have a distinctive cultural background and knowing the community may save you some time in the way you do business.
I mention in another thread that I can do a ‘reverse address lookup’ to find names and phone numbers on any particular street. Seeing the names, I can already get an idea of the racial profile of the neighbourhood. This info can be quite advantages to someone who wants to know how to market to this area.
If you find a distinct background to an area you can see if there is a local cultural centre or newsletter where you can advertise.
There are so many things that can be discussed on this subject but please remember that I’m not judging people, I’m just looking for ways to get my service to the right customer, the right way.