Yes, what is more important? Canvassing is a part of marketing. And as Kevin would say, there’s nothing more important than marketing!
How do you currently expand your round? or what do you think is possibly the best way to get that customer base when you need it?
Well, here in Toronto - Canada. I’ve just recently struck out on my own, but even when I was under a franchise agreement. I built up rounds/routes of commercial storefront window cleaning. I go business to business, and totally blitz an area. People that I haven’t spoken too, or show some interest I call back or return to try to complete the “sale”. I leave cards with most people, even if they show little interest. When I’m in an area I look for new shops opening up, and I speak to the owner/manager before anyone else does. That is the easiest way to get some new jobs.
I think canvassing is very effective. The parts of Toronto I canvassed recently have very heavy competion or they don’t understand the concept of hiring a window cleaner. Nevertheless, after many “nos” you eventually get one or two yeses, and gradually I’ve been building up a high quality $100+/hr (Canadian/American dollar) route.
Over years of finding the best methods to gaining new customers, [B]Cleaner Marketing[/B] have got a solution which we believe (and our customers) to be the most time efficient and cost effective way to ensure a guaranteed customer base.
What are some suggestions you would have for people to build up an effective route? This is a forum, so even those that have tried selling stuff on the forum, have contributed free ideas - like Kevin (Paneless). What suggestions do you have?
So, starting out in Window Cleaning can be easier than you think, we can have a tailor built round, let’s say for example, £1000 of new customers waiting for you to first clean within 5-10 days.
Please feel free to ask any questions.
For sure there would be a marktet for that. But I would suggest that there is no better training for an owner of a company than canvassing himself.