Just [B]blowing[/B] off a little steam guys.
I have been writing marketing material all week and it has been a little mind numbing at times (like now), so I am taking a break to rant a bit.
I have realized that this winter has been very hard on me in many ways. I have more marketing knowledge then ever, but it has also created an awareness of many factors. One of the big obstacles has been trying to plan and create my future business [B]growing[/B] campaigns while also creating my [B]current[/B] business [B]survival[/B] campaigns.
It is tough to bounce between the two as they have very different emotional attachments when I create them.
One is about creating the irresistible offer and the other is OH MY GOD, THE CAR PAYMENT WAS DUE YESTERDAY! type of thing. Which of course can lead to doing silly things like [B]$99 Entire Home[/B] type of crap.
I do not do this, but I am sure you get the drift.
Very, VERY recently people have told me “in cold States, nobody cares about window cleaning” So I go out and pass out 200 fliers and lock down 6 jobs (no, not at $99)
In the past I’ve heard “hand dropped fliers don’t work on the upper class”, so I create a b/w flier and go to the richest areas we have and drop them in their paper holders… ONLY TO GET SOME OF THESE $1,000,000 HOMES!
Today as I write my 3 page sales letter (wait, let me guess. It’s too long, right?) and as I also create multiple fliers to put out for this weeks groceries (I know, fliers are a waste AND nobody cares about window cleaning this time of year, right?) I battle myself constantly not to undersell my service. Now or in the future.
What is the point of this whole rant? To stay the course (as long as you are going in the right direction) Do not let outside interference cloud what works.
DO NOT LET UP, DO NOT SHUT UP [I]and[/I] DO NOT GIVE UP!
Now go get some