Insider Guide to Marketing Your Window Cleaning Business

Getting clients to your website or call isn’t always easy. Since you need a steady flow of new business, you want to ensure that you’re one step ahead at all times. While there’s lots of well known offline marketing tactics, the advantages of digital marketing include...

Bullets and then Cannonballs

One of my favorite books is Good to Great: Why Some Companies Make the Leap…and Others Don’t by Jim Collins. It talks about the theory of firing bullets and then cannon balls. I recommend you read this book at some point. But to give you a quick overview, the...

Uniforms

Dressed for business  It won’t make you work any faster, it won’t make your work any easier or lighter, and it’s not like the latest in carbon pole technology or the latest newfangled squeegee. But it will turn you from an amateur into a pro. What are we...

Squeegeenomics Final

Mary is in the market for a window cleaner. She does a Google search and quickly finds the website for a local company: Bobs Window Cleaning. She checks out their website for a few minutes and then picks up the phone and dials Bob’s number. It goes directly to...

Inside Marketing

For my first installment I will define exactly what Inside Marketing will focus on. Even though I have had a lot of success writing ads like postcards, flyers and sales letters; I never really focused on internal marketing. External marketing is what you put out there...

PPC Marketing with Google

PPC  Marketing with Google What is it? PPC = Pay per click. Everyone knows how to use Google, but most people don’t realize how easy it is to display an ad on the first page or at the top of the search results. The good thing about them, aside from the affordable...